Wednesday, 26 August 2009

A bit of a facer

Inevitably, I've put the Library Service onto Facebook.

Actually, I did it ages ago so as to put the blocks on anybody wanting to pass themselves off as us. I've gone more active with it recently because there are a few ideas I want to explore. And also, if I'm being honest, because I got sick of hearing "so and so is on Facebook."

To my mind, there's no point in spending any effort in being on Facebook (or anything else for that mind) if you're not doing much with it. If your Facebook profile is just going to be a copy of your website you might as well just post the link to the website. (To be fair, that's exactly what some people have done and for that reason.) So if I was going to bother with it I needed to have something to do that warranted its use. Luckily I did:

  • A couple of colleagues are doing projects which could usefully use the informal interactivity of Web 2.0 to get input and ideas from anyone who wants to take an interest. Setting up pages for a couple of projects would give them the opportunity to experiment. Because projects have finite boundaries it makes it easier to get a sensible impact analysis. Truthfully, we're not expecting a huge impact: we're not publicising any of this work as one of the things we want to know is how much interest they generate by themselves. The primary purpose of the exercise is to give Alison and Ray the opportunity to test the environment.

    If you want to have a look at what they're doing on Facebook:

  • There's not currently an Events Calendar on the web site. We can, and do, publicise events on our news and events pages but a calendar is always a useful publicity tool. This is being worked on at the moment by the council's Web Team. In the mean time I thought it would be useful to use the Events tool to tide us over.

  • I want to explore the possibilities for using Web 2.0 tools, including Facebook, for viral marketing of the service and our services. I have a couple of ideas for this.

One of the questions for us to ponder is: who to have for friends. On principle we're working on the basis that anyone who wants to be a friend can be our friend. Ah, but what about the 'friend suggestions?' Personally, I wouldn't be going about asking people to be a friend. That's just the way I am: shy and reserved and not willing to be intrusive. Other, more sociable, colleagues definitely would and gently remind me that I'm the one always moaning about the "traditional" public library marketing ploy: "everybody knows about it, we put a notice up in the library." We're still finding our way, we'll see how it goes.

1 comment:

  1. We do need rules, though. I draw the line at somebody sending friend requests in to David Beckham and Old Trafford football ground.