Fun things to do

Yet another tip of the hat to Phil Bradley, this time for his "25 tools to entertain, educate, enthrall."

And another tip of the hat to him for providing not just a dozen or more applications I hadn't bumped into yet but also a bit of thought as to actually apply them in practice. As always, the tool is only ever as useful as the use to which it is put. A few of these look like they could make up into useful guiding tools for learning resources (staff as much as the public). Something for me to have a seriously long look this summer when I'm not so overwhelmed with work. (He said optimistically!)

Driving Change, Creating Experience & Moving Forward

A very nice presentation on Michael Stephens' "Tame The Web" site. I particularly like the slides which show some unflinchingly unflattering perspectives of libraries from the customer's point of view. (It's been one of those months!) It's reassuring that I'm not entirely on my own in worrying about some of the bad habits of libraries.

There are a lot of slides in this presentation, but that's OK, I promise you, because each one's quick and punchy and leads you swiftly on to the next. And the journey's worthwhile:

• The strength of a library, particularly a public library, is its potential for being inclusive of a community and its being a trusted knowledge base within that community.
• The survival of libraries depends on its active engagement with the community and, perhaps more crucially, the active engagement of a critical mass of individual customers and stakeholders.

There are a lot of very easy, affordable, friendly and fun ways of turning the passive customer or potential customer into an active user and participant without losing sight of the core business of the libary. Quite a few are included here in a nicely-digestible form.

Self-service - the "how not to do it" workshop

My bank's changed it's self-service paying-in system. In doing so it has provided an object lesson in how not to design and deliver a self-service solution.

Up to a couple of months ago it was dead simple:

• Go to the bank.
• Pick up an envelope.
• Put the details of the payments-in on the slip attached.
• Put your slip and cheque(s) in the envelope.
• Seal envelope.
• Put envelope in the box provided.
• Go away and get on with your life.

From the customer's point of view this was good:

• No queueing
• The transaction took a minute or two tops.

From the bank's point of view it was bad:

• Anybody who wanted could could fill in spurious details on the receipt slip and claim that the transaction had taken place as described.
• Employees of the bank had to manually retrieve the slips and cheques then effect the transaction.

The balance of power lying with the bank, not the customer, the system had to change. So we now have these self-service machines to use. Which means that you now:

• Queue to use the machine
• Log in with your bank card and PIN
• Stare at a menu providing a choice of options, most of which are not appropriate to the function. Paying in is the second from the bottom on the right.
• Feed the slip and the first cheque into the machine.
• Get a member of staff to help you work out why the papers were accepted the first couple of times of trying.
• Wait for a scanned copy of the cheque and slip is printed as a receipt.
• Repeat the above for each cheque being presented.

These days I queue up and pay in with the cashiers.

"Do you know that you could do this with the self-service machine?"

"Yes, that's why I queued up to be served by a cashier."

"Why's that?"

"Three people have used the machine since I came in. I'd still be fourth in the queue waiting my turn."

Demonstrating the Return On Investment: Make Do & Mend

I recently read an article about funding pressures on libraries and one comment in particular struck me:

"We may be entering an age of austerity where getting the basics right and on budget will be of greater value than leading the pack on innovation."

This is where many of us have been all along. Which is not to say that we are strangers to innovation. We can't afford to be early adopters of expensive experiments but we can be innovative. Innovation thrives on adversity, after all. It just won't often be revolutionary change (let's be honest, anybody looking to the English public library sector for revolutionary change needs their bumps feeling). It can be, and often is, sustained small incremental changes which aren't remotely sexy but deliver the goods.

When times are hard there is a biting incentive for change and, importantly, it is more difficult to go out and buy a magic wand in the hopes that it will make everything all right in the end. Which is good: one of the stultifying factors to progressive development is the argument that something cannot be done because "we haven't got Item X." This may be a computer, some software, access to the internet, somebody with the job of doing something, a bit of training, or whatever. You've been there, you know what I mean. Of course, the truth is that this something can't be done that way because we haven't got Item X. If that something still needs to be done (and it does no harm to ask the question), there are three options:

1. Get Item X;
2. Find a way of doing the necessary without Item X; or
3. Keep your head down and hope that the whole thing will go away.

It's dispiriting to see how often option three comes into play in the public library sector.

As a matter of principle it's important to know what you've got and what it can do, that's simple resource management. When the brown stuff hits the fan this can be the difference between success and failure. How flexible and adaptable are your systems? Systems begin with and end with a human being.

• How knowledgeable is your workforce? — how do you know?
• How 'sharing' is your organisational culture? — go on, be honest, if only with yourself. Why do libraries, of all things, persist in having 'need to know' cultures?
• How flexible is your workforce? — have a serious think about the next question before you answer this one!
• How flexible is your management?

Maximising the effectiveness and efficiencies of what you've already got isn't a new challenge, but it is one we can no longer duck. Small systemic changes can make big differences. But only if they can be applied systemically and bought into by the organisation and its managers both.