Wednesday, 7 April 2010

Driving Change, Creating Experience & Moving Forward

A very nice presentation on Michael Stephens' "Tame The Web" site. I particularly like the slides which show some unflinchingly unflattering perspectives of libraries from the customer's point of view. (It's been one of those months!) It's reassuring that I'm not entirely on my own in worrying about some of the bad habits of libraries.

There are a lot of slides in this presentation, but that's OK, I promise you, because each one's quick and punchy and leads you swiftly on to the next. And the journey's worthwhile:
  • The strength of a library, particularly a public library, is its potential for being inclusive of a community and its being a trusted knowledge base within that community.
  • The survival of libraries depends on its active engagement with the community and, perhaps more crucially, the active engagement of a critical mass of individual customers and stakeholders.
There are a lot of very easy, affordable, friendly and fun ways of turning the passive customer or potential customer into an active user and participant without losing sight of the core business of the libary. Quite a few are included here in a nicely-digestible form.

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