A useful heads-up on The Unquiet Librarian's site (thanks again to Marianne for the link).
It's a variation on the "can't see the wood for the trees" problem where the purpose of a development activity has become ill-defined. In this case the key question for the developer is: "are we wanting to improve [however defined] the product or are we wanting to improve its sales?" If the former, then the behaviour of the product is paramount. If the latter, then the behaviour of the [potential] customer is paramount.
It doesn't matter how excellent your product is if the customer can't, or won't, use it or afford it. A 'good enough' product that doesn't require the customer's having to radically modify their usual behaviours is always going to have something going for it.
Isle of Wight assisted digital pilot under the Government Digital Services Framework: A success story - Rob Jones writes about their experience in the Isle of Wight as they took part in the first project to be called on to bid for work under the Digital Train...
15 hours ago